Over the span of my career, I’ve helped companies drive growth through a strategic blend of on- and offline marketing mixed with custom branding and engaging design that drive results.

‍
My background in design, art direction, and marketing - combined with a deep understanding of technologies and trends - has helped me make a measurable impact on companies and clients across B2B and B2C verticals. From crafting the initial vision to messaging, my approach helps companies engage more users and grow customers.

I believe every brand has a unique story, and my passion is to help them craft it. 

‍

‍

JLL Design Solutions (Big Red Rooster)

Sr. Art Director (2022 – Present)  //  Atlanta, GA

• Design lead for multiple national brands, developing concepts to final deliverables while working seamlessly with stakeholders and account executives globally. Projects remained within the client's timeline.
• Design lead for UX/UI responsive web design, including interactive XD mockups.
• Managed completion of design projects, quality control for brand consistency, and accessibility compliance from print to web and interactive projects—participated in on-site video shoot supervision from the initial concept.
• Worked collectively with internal video and web departments to ensure a smooth transition from concept to final deliverable.
• Designed engaging brand activations through interactive PDF guidebooks, marketing collateral, environmental signage, logo design systems, video storyboarding, illustration, social media, UX/UI, and email marketing.
• Presented pitch ideas to gain new business and launch new products.
• Client Highlights: bp, Kaiser Permanente, Wellstar GME, Rheem, Mighty Auto Parts, Home Depot, Columbus Zoo

‍

Fred Agency

Sr. Art Director (2012 – 2022)  //  Atlanta, GA

• Team design lead of 10+ colleagues developing creative and effective concepts through to final projects ensuring quality and consistency for print, web, and digital/video. Projects remained within the client’s timeline and budget while
  surpassing marketing sales goals.
• Team lead on UX/UI, responsive design, and app design.
• Participate in client kickoff meetings and presentations to gain a full understanding of each client’s goals, brand mood, and message.
• Incorporate and explore client suggestions and directives, resolve questions or concerns, and oversee objections.
• Create impactful graphic design including but not limited to - advertising campaigns, marketing collateral, environmental design, logo design systems, social media, web design, and email marketing.
• Managed completion of design and supervised photoshoots from the initial concept.
• Organize all creative materials to ensure their smooth transition to other departments.
• Managed and mentored junior designers. 
• Client Highlights: Chatterbox (iOS app), LMC, Wood Partners, RangeWater, Thrive Homes, Rebel Boat Works

‍

WHM Marketing

‍Sr. Graphic Designer (2011 – 2012)  //  Ft. Lauderdale, FL

• Developed creative concepts for assigned projects in partnership with copywriters and Creative Director for LXR-owned and managed luxury hotel brands (55 properties - across the US and overseas).
• Team design lead on print and web-based materials from custom brochures and ads to fully responsive websites and touch screens.
• Team lead on managing the in-house production department procedures and standards, ensuring the accuracy of final art production files including press checks.
• Client Highlights: Boca Raton Waldorf Astoria Resort, The London NYC, Marriott Hotels, The Hilton Hotel and Resorts

‍

Spark Creative Group

‍Sr. Graphic Designer (2010 – 2011)  //  Boca Raton, FL

• Conceptualized an array of products from packaging and brochures to in-store merchandising and trade show displays.
• Led art direction for in-house photoshoots of food products to custom product packaging.
• Client Highlights: Sunbeam, Sunbeam Pets, Oster, Crock-Pot, Wahl, The YMCA - Boca, Office Depot, SMS Audio

‍

Zimmerman Advertising

Art Director (2008 – 2010)  //  Ft. Lauderdale, FL

• Developed unique custom print collateral concepts, ad campaigns, and web design.
• Led creative direction and managed the in-house production department and procedures.
• Client Highlights: Lennar National Account, Miami Dolphins, Friendly’s Ice Cream

‍

Soffer Adkins Advertising

Art Director (2006 – 2008)  //  Ft. Lauderdale, FL

• Developed design concepts for new business pitches as well as brochures, direct mail, outdoor signage, and ad campaigns.
• Design concept lead for in-house Soffer Adkins campaign - Gold Addy Award (Greater Ft. Lauderdale and the Palm Beaches)
• Client Highlights: Marriott Hotels, Met Miami, Pelican Grand, Paradisus Resorts, City Palms, Heineken, Dockers

‍

Daynerhall Advertising

Designer (2002 – 2006)  //  Orlando, FL

• Developed design concepts, photo retouching, color correction, preparing jobs for print, create full-size mockups to spec.
• Worked closely with the creative team and marketing team to brainstorm creative concepts and generate frameworks necessary to produce optimal promotional media.
• Ad design for Veritas - Silver Addy Award (Orlando Advertising Federation)
• Client Highlights: Microsoft, Verizon, Datamax, Ocwen, ScriptLogic, Lucent Technologies

‍

‍

‍

Program Knowledge

• Adobe CS 2024 - Illustrator, InDesign, Photoshop, Acrobat Pro, XD
• MS Office 365 - PowerPoint, Excell, Word, Outlook, Teams
• Webflow
• WordPress
• Miro
• Skyfonts
• Suitcase Fusion
• Egnyte Cloud Server
• Dropbox
• Accelo Project Management Platform
• Workamajig Project Management Platform
• Adobe Workfront Project Management Platform
• Google Drive
• Matterport 3D
• macOS - Sonoma

‍

Skills

• Design Lead
• Iconography
• Custom Type Creation
• Custom Die Creation
• Brand Logo Systems
• Project Management
• Responsive Web Design
• Touch Screen Integration
• Application Design
• Creative Problem Solving
• Targeted E-Mail Campaigns
• Newsletters, Brochures, Flyer Design
• Powerpoint Presentation Design
• Environmental Design
• Staff and Vendor Relations

‍

‍