How I get it done.
I help companies bring their brands to life from B2B and B2C verticals and have deep experience in many disciplines ranging from digital to print advertising. Specialized in creating multi-platform campaigns with strong creative and backed by a strategic approach. My projects include concept development, art direction, custom branding, print and direct marketing collateral, presentation decks, and UI design. Available to lead all design aspects from custom WordPress to Webflow as well as art direct video. I aim to always push creative boundaries.
My mission is to forge an emotional connection between the brand and the audience.
A brand is more than a logo or a color palette; while these marks represent what a brand stands for, they do not make the brand. Rather, the visual elements are parts of a solid foundational approach to developing the brand.
I help companies of various sizes bring their brands to life by working closely with cross-functional teams, including Talent, Marketing, Sales, Web and Digital teams, and more.
I believe in extreme trust and ownership when guiding the brand along, providing the space and openness for teams to be able to make their own decisions and become leaders themselves. I value 1-1 meetings so that an ongoing rapport of two-way communication is established, building trust and facilitating more honest feedback. The thing that motivates me the most is when I see teams growing and taking chances.
I am currently available for new projects or a cup of coffee.
Skills
- Helping clients uncover their needs and convert them into strategy
- Design and art direction (UX, UI, print, packaging, web, mobile, ads, video)
- Building and managing brands; creating and executing brand guidelines
- Photography and videography direction, production
- Building, strengthening, and maintaining client/vendor relationships
- Work closely with dev/product teams
- Positive, empowering, and collaborative
- Team player able to leave my ego at the door
- Coaching my oldest son's baseball travel team or brewing a brilliant porter on the weekend