Mighty Auto Parts

Strategy, Branding, UX/UI

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Summary

Born in 1963, Mighty Auto Parts started as a small grassroots operation selling tire repair products to local service stations. With unbridled dedication and hard work, Mighty became an industry leader and is now recognized as a top franchise by The Wall Street Journal and The Atlanta Business Chronicle, to name a few.

As art director/lead designer, I was asked to create a way to make its products stand out within the automotive car parts industry. I had the pleasure of concepting fresh new ads along with the development of other digital and print collateral to go along with their bold product launches - Mighty MAX and BRIGHTLINE car appearance products.

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The Mighty Pros Magazine - quarterly covers.

The Mighty Pros Q4 issue featured the family-owned NHRA drag racing team Scrappers Racing. Mike Salinas and daughter Jasmine proudly grace the cover. Jasmine (shown above) loved their featured article so much that she sent over signed copies!

Mighty MAX campaign - print and digital. The team did a great job connecting social media assets to the campaign - check out the social bumper below.

Mighty MAX landing page. The video below shows the light mode and dark mode toggle.

BRIGHTLINE Juicy campaign - product grouping.

BRIGHTLINE custom responsive landing page.

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